“Microsoft has decided to dump the decision engine tagline it’s been using to promote its search engine, Bing, as well as that annoying ‘Bing!’ voice over. The latest ad for Microsoft’s anti-Google snowboarder turned sports commentator Kevin Pearce, with the new slogan ‘Bing is for doing,’ as revealed on the Bing Blog.”

“This weekend, Bing will be premiering a new campaign featuring winter sports athletes doing amazing things. The campaign will launch with American snowboarder, Kevin Pearce, who was on the path to the 2010 Olympics before a tragic snowboarding accident left him with a traumatic brain injury. Pearce, now an aspiring sports commentator and an advocate for both the National Down Syndrome Society and the prevention of Traumatic Brain Injuries, just returned to the slopes this month. Bing has documented his inspiring story and an advertisement featuring his story will premiere during the NFC Championship game on Sunday and air during the X Games coverage on ESPN. Kevin’s determination and drive to overcome the catastrophe through vigorous rehabilitation and training inspires us at Bing to “do” more.”

Watch ad here